The Kentivo Group of companies are delighted to announce the acquisition of MediaDigitaal B.V. in Amsterdam, The Netherlands as per June 29th, 2017. MediaDigitaal B.V., also known as MD Info, will become a separate business unit within the Kentivo Group and will focus on expanding their current business propositions in terms of Digital Publishing and …..
Nobody ever will oppose to striving for good content. However, when it comes to data it’s a call too often overseen. Data scientists may derive new angles to existing panoramas, but are they aware if their efforts are built on mud or solid ground? There’s reason to doubt it. The overwhelming attention for ‘Big Data’ has …..
Customer Service and customer satisfaction Every organisation that delivers products or services knows the issue: How can I provide maximum customer services with a minimal investment. This blog will discuss how a chatbot can help improving Customer Satisfaction and lower operating costs. Customer Satisfaction is the key for cross and upsell opportunities. High Customer Satisfaction …..
The last decade has shown a rapid growth of concern among citizens about privacy. Protection of personal data and the right to preserve anonymity are back in the spotlights. Policy makers have made every effort to react upon the worry. As a consequence, regulations on data processing are being tightened. Regulation The European General Data …..
Security specialists made some interesting experiments with a fresh set up Windows XP system without a firewall: How long will it take, till the Dark Side eats it alive? Well, you can do such a funny experiment on your own. Find someone who has never been in touch with SAP in his life and ‘infect’ …..
We all know these PowerPoint decks that emerge from corporate boardrooms and that tell the tale of a new business strategy. As a given, revenues will grow and/or cost be reduced. But how often have you seen those plans be complemented by a proprietary vision on data? Or, without becoming malevolent, what insight could lead …..
Having a great product used to be the only thing needed for making a success of your company in the past. However, in the current day and age, competition and the field has completely changed. There are many different marketing streams, sales platforms and ways to interact with your clients, that simply having a nice …..
What is Post Click Marketing? Post Click Marketing is a solutions that can improve sales through eCommerce channels by responding on a more personal level to website visitors based on available information from the visitor and historical data that has been collected. The ultimate goal is to increase conversion rates in your eCommerce channel with minimum …..
Ever since mainframes substituted physical archive based administrations, we know that management information can be automated. Long ago this resulted in chain printed piles of white and later on grey paper. Moving an index finger across the form, it became easier to pinpoint topics that should be addressed for further research. The state-of-the-art is different. …..