LOOKING BEYOND THE DATA SCIENCE HYPE – Three important take-a-ways to making data really work for you –

The business world is going crazy over the data science field and all the possibilities it offers. The vast, emerging discipline is shaping the way entire industries will look in decades to come. Everything is data and data is everything. Even if you’ve never actually done so much as make a frequency graph, you can .....
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DATA-DRIVEN STORYTELLING IN A BUSINESS TO BUSINESS ENVIRONMENT

Today it is all about Storytelling and Big Data and when you combine the two you get the term data-driven storytelling. But if you dive deeper into this terminology you will find that the term is widely used in different settings. For example in Marketing and Journalism. Marketing One of those settings is the marketing .....
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Machine Learning Challenges

The three biggest B2B Machine Learning challenges and how to deal with them Nowadays, there are a lot of great opportunities for Machine Learning (ML) solutions in the B2B market. Not only adding intelligence to sales channels but also performing your operations in a smarter way. Combining the power of intelligent employees with smart technology .....
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Tazi.ai and Kentivo sign machine learning partnership agreement

PRESS RELEASE: ISTANBUL/UTRECHT – Tazi.ai and Kentivo, both specialized in machine learning, have signed a partnership agreement. From now on Kentivo can leverage for the scalability and continuous training of machine learning models of Tazi.ai software. Tazi.ai, on their turn, is able to use the project and solution capabilities of Kentivo to offer not only …..

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Intelligent Legacy Systems

Making great commerce excellent! SAP Hybris Commerce, is a major platform to create a global commerce experience. However, to leverage its power in a global setting, location intelligence can further enhance the customer experience to make it excellent commerce. Whether buying in South Korea or in Canada, every customer wants to be recognized from the .....
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Emotion Driven Marketing

Data-Driven Marketing is dead! Long live Emotion-Driven Predictions! You see the statistics everywhere nowadays; emotions come first and rationalizations come second. But if 80% of purchases are made emotionally and not through a logical thinking process then, Homo Economicus has died and data-driven marketing is missing the opportunity to become really effective. Any effective marketing campaign needs to .....
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