The Kentivo Group of companies are delighted to announce the acquisition of MediaDigitaal B.V. in Amsterdam, The Netherlands as per June 29th, 2017. MediaDigitaal B.V., also known as MD Info, will become a separate business unit within the Kentivo Group and will focus on expanding their current business propositions in terms of Digital Publishing and …..
Geocoding: a prerequisite for valuable geo-prediction To advance geographical analyses, it is important to have excellent geocoding. However, still many data sets are derived from extracts from the financial or crm system and consist mostly of address information. This makes it difficult and error prone to combine them with geo-location information from mobile platforms. Naturally, …..
e-Sport prediction In e-Sport one of the games played is the Dota2 video game. Dota2 is a multiplayer online battle arena. There are two teams (the Dire and the Radiant), and a team consists of 5 players. During a match every player collects gold, items, and experience points for one of the 111 available Heroes. …..
We all know these PowerPoint decks that emerge from corporate boardrooms and that tell the tale of a new business strategy. As a given, revenues will grow and/or cost be reduced. But how often have you seen those plans be complemented by a proprietary vision on data? Or, without becoming malevolent, what insight could lead …..
Having a great product used to be the only thing needed for making a success of your company in the past. However, in the current day and age, competition and the field has completely changed. There are many different marketing streams, sales platforms and ways to interact with your clients, that simply having a nice …..
What is Post Click Marketing? Post Click Marketing is a solutions that can improve sales through eCommerce channels by responding on a more personal level to website visitors based on available information from the visitor and historical data that has been collected. The ultimate goal is to increase conversion rates in your eCommerce channel with minimum …..